Services Search Engine Optimization (SEO)
SEO for your site
We are experts at making websites visually appealing for your customers. Google, Yahoo!, Bing, and other search engines unfortunately don't appreciate good graphic design, and only analyze the code. Our SEO package will allow your website to show up at the top of the list in all search engines. We will put the essential Meta data on each page, fix your titles, tags, put headings and subheadings, desciptions, and other elements so search engine robots can find and index you faster.
Our SEO retrofit services repair broken links, replace poorly executed meta and address any other identified coding issues that hurt search results. We often add SEO features that enhance search results like resource pages, and relevant links. Our SEO retrofit can be accomplished without interrupting your hosting or existing developer relations.
Better Site Architecture
Solyak Marketing & Creative will start things right from the beginning. Did you know your website's architecture has a huge effect on the way your site is ranked by search engines? We look at your hosting, DNS and domain, make sure you have the best URL structure, validate your website to follow all the latest web standards, and make it usable and accessible to everyone.
Search Engine Marketing
Aurum services include pay-per-click (PPC) advertising on Google, Yahoo, Microsoft and other networks. PPC is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than a bidding system.
Analytics
You can track who visits your website. We will install analytics tools including Google Analytics, and Google Alerts so you know who is looking at your site and where they come from. We can also track and measure your social media profiles, your blog or your email blasts.
Promote your Site
We will help you integrate your site into all the other marketing channels. We will submit your site to most popular directories and feedreaders as well as create a RSS feed for your content. We'll make sure to integrate your site with the rest of your social media profiles and create an XML sitemap.
