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BuzzSaw E-News
BuzzSaw E-News is a newsletter put out by Construction Marketing Association (CMA). Newletter provides marketing tips, construction-related news, and marketing best practices.
CMA has asked me to design the layout of the letter, use HTML and incline styling to code the letter. This e-newsletter went though cross-browser checking to make sure it would display correctly on all browsers and email clients. E-mail blast was excecuted using Constant Contact.
CMA eBlast
Here is an eBlast put out by Construction Marketing Association (CMA) following a Press Release announcement after the association's official launch. This eBlast was meant to give additional resource links to portions of its websites as well as to peak interest in CMA.
eBlast was sent out using Constant Contact to a list of 650+ contacts, and yielded as little as 8% bounce rate on several variations. In addition, this eBlast is Search Engine Optimised, meaning all the text is coded in HTML versus simply using images and tables.
CMI Webcast Registration
Construction Marketing Institute (CMI) often sends e-mail invites and reminders to promote their events. This is an example of a newsletter promoting a free webinar for social media best practices panel discussion.
This eMail letter showcases CSS styling and creating typography used in creation and design of this eBlast. Notice the variation in font, size, and weight of text on this page. All rext is searchable, and not part of a graphic.
